About Syazmedia
The team you call when a project has gone wrong.
Syazmedia is led by Ts. Syazani “Syaz” Suhaifi, who has been building, integrating and rescuing AR, VR and interactive systems since 2009.
[Add a real photo of yourself, ideally at work with a headset or hardware.]
Founder & Managing Partner
Syazani Bin Suhaifi
Syaz started programming augmented reality in 2009, when AR was barely known in Malaysia, and that year built the country’s first AR application on Facebook for the Merdeka celebration.
He went on to work across research, robotics and industry: integrating sensors and electronics into a modular VR CAVE at UTM, engineering a fleet of educational robots that update themselves over the air, and mentoring development teams.
Along the way, one kind of request kept coming back: projects that were half-baked, over-promised, or stuck for a year or more, beyond what the client’s own team could handle. Fixing them became the heart of Syazmedia. Today the software Syaz has built is used in 7 countries, including Thailand, the USA and Greece.
2009
building AR & VR since
7
countries using our software
5
published research papers
Top 25
Under 25, Malaysia (2010)
From freelance team to PLT
Our story
My first AR project with Acao, Eraine, Mardex and Nadia. Missing from this picture is Amar and Aznah
It started with one AR project in 2009
Syaz built his first augmented reality project in 2009 with a small group of friends. The same year, AR he worked on was showcased to the Commonwealth Conference of Education Ministers, and Malaysia got its first AR app on Facebook.
That curiosity grew into a business, and the business grew into the team people now call when a project is stuck.
01
2009: The first AR projects
Syaz begins building AR in Malaysia, including the country’s first Facebook AR app and the first AR special effects in Malaysian theatre.
02
Syazmedia Resources
A team of Unity experts, database and back-end specialists and creatives, offering project rescue, system integration, AR/VR development, and training in Vuforia and Zappar.
03
Syazmedia PLT today
Syazmedia PLT has taken over the work of Syazmedia Resources: the same people and track record, now as a limited liability partnership (LLP0030423-LGN).
Credentials
Proof that the experience behind your rescue is real.
Qualifications
- MSc Information Technology, Multimedia University (thesis on augmented reality)
- Bachelor of Multimedia, Virtual Reality, Multimedia University
Certifications
- Unity Certified User: Artist
- Formerly Unity Certified Expert: Programmer
Recognition
- Malaysia’s Top 25 Under 25 (2010)
- Showcased AR in education at the Commonwealth Conference of Education Ministers
- Melaka tourism AR app featured in The Star
- Built Malaysia’s first interactive video AR exhibit
- AR technology advisor to the F1 in Schools team, Sekolah Alam Shah Putrajaya (2011)
Research on augmented and mixed reality, published with Springer and others. See all publications on Google Scholar →
Integration toolkit
What we connect
Most failed projects break where systems meet. That’s where we specialise.
Engines & XR
- Unity (since Unity 2.0)
- C#
- Vuforia and ARCore
- VR headsets and CAVE systems
Hardware & industrial
- Programmable Logic Controllers (PLC)
- Modbus over TCP/IP, in C#
- Arduino and sensors over serial
Networks & devices
- TCP/IP and web server communication
- Bluetooth device control
- Over-the-air update systems
Selected work
A few highlights from more than 15 years of projects.
Muzium Rakyat Negeri Melaka
Interactive heritage pilot: 3D-scanned artefacts, face-tracking AR, an AR kite you colour yourself, and AR selfies with national figures, all with minimal changes to existing exhibits.
5D VR Cycling Simulator
A real racing bike on a resistance brake to simulate climbing, with stereoscopic VR plus water, light and wind effects driven by integrated sensors and electronics. Built at Universiti Teknologi Malaysia, with Syaz as developer and systems integration officer.
Montblanc AR Photo Experience
A large-format AR photo booth that placed guests in New York alongside a Montblanc travel case. Built by Syaz as a freelance developer with LAB Digital.
AR Jawi textbook: a project rescue
Took over an AR textbook app that wasn’t what the client needed, built the missing exercises and quizzes, and created an AR keyboard so Standard 3 pupils could type in Jawi. Read the case study →
Robot M
Auto-updating software, a Bluetooth launcher and an app store for a fleet of educational robots, with content translated for multiple countries.
AR on stage (early career)
Before Syazmedia, as CTO of a Malaysian creative studio, Syaz and friends developed the AR special effects for Tun Mahathir The Musical 1 and 2, the first musical theatre in Malaysia to use AR. Tun Dr Mahathir and Tun Dr Siti Hasmah experienced the effects in person.
AR Tourist Guide, City of Malacca
An augmented reality guide for visitors to Malacca, developed in collaboration with Multimedia University and featured in The Star.
Laboratory Safety Simulations
Interactive simulations that let students practise lab safety procedures before stepping into a real laboratory.
TutoREAL Solat AR
An AR learning product for learning to perform solat, sold through MPH and selected bookstores.
Who has used our work
Universities, government bodies and companies in Malaysia and abroad.
- Muzium Rakyat Negeri Melaka
- Ministry of Education Malaysia (BTP)
- Universiti Teknologi Malaysia
- Universiti Kebangsaan Malaysia
- Universiti Putra Malaysia
- University of Malaya
- Multimedia University
- Kid Noise Studio
- Kasetsart University, Thailand
- University of Hawaii at Hilo, USA
- University of Macedonia, Greece
For developers
Tools we’ve built
We’ve been making AR and Unity development easier for other developers for years: from Simplify! for NyARToolkit, registered with the U.S. Copyright Office, to ARDAM and our Interaction Scripts and Prefabs. Our current plugins and their tutorials live in the store.
The book
Simulator Development: From Hardware to Competence Lessons from Building Training Simulators
The simulator is not the goal. Competence is the goal.
Whether you are a software developer learning to work with hardware, a hardware engineer entering the world of simulation, a training organisation building competency-based systems, or a project manager trying to understand why simulator projects are uniquely challenging, this book provides a practical perspective on how simulator systems are designed, built, and used.
Let’s get your project back on track.
Tell us what’s stuck. We’ll give you an honest assessment of what it takes to fix it, free of charge.